Introducing “The .locker Room,” Where Domains Meet Web3
There’s a lot happening in the intersection of domains and Web3, and we know it can be overwhelming. That’s why .locker is launching The .locker Room, our brand-new YouTube series about domains, digital identity, and Web3, hosted by Don Ruiz, General Manager of .locker, and Bailey Comyns, Head of Marketing.
Don and Bailey aren’t just hosts- they’re industry veterans. With over 30 years of experience across multiple facets of the domain industry, they’re now translating that expertise into the world of Web3. From interoperable domains to emerging trends, they’ll break down complex topics in a way that’s casual, fun, and insightful.
The .locker Room is your front-row seat to the domain and digital identity conversation, where Don and Bailey will recap key industry developments, share insider perspectives, and explore the opportunities of this rapidly evolving space. Whether you’re a domain enthusiast, a Web3 explorer, or just curious about the future of digital identity, The .locker Room is here to guide you through it with no scripts- just real talk about what’s next in the domain world.
Check out the inaugural episode below and join the conversation!

Web3 Ads Still Lead to Web2 Domains- And That’s the Point
If Web3 is the future, why do Web3 ads send you to Web2 domains? The answer reveals a critical truth about discoverability on the modern internet.
March 10, 2026

