Web3 Ads Still Lead to Web2 Domains- And That’s the Point
If Web3 is the future, why do Web3 ads send you to Web2 domains? The answer reveals a critical truth about discoverability on the modern internet.
March 10, 2026
The Misunderstood Relationship Between Crypto and Web3
Is Web3 just crypto? Not quite. Discover why cryptocurrency is only one application of blockchain technology and how Web3 is redefining ownership, participation, and digital identity.
February 25, 2026
Fractionaliztion: A New Take on Premium Domains
What happens to premium domains when they shift from single owners to multiple owners verified on chain?
February 17, 2026
Registrars Are the Gateway to Digital Identity
Discover why domain registrars are uniquely positioned to be the gateway for digital identity.
February 12, 2026
Introducing “The .locker Room,” Where Domains Meet Web3
There’s a lot happening in the intersection of domains and Web3, and we know it can be overwhelming. That’s why .locker is launching The .locker Room, our brand-new YouTube series about domains, digital identity, and Web3.
February 5, 2026
Navigating Web3 Brand Protection in the Era of Uncertainty: A Conversation with Shane Layman of Markmonitor Group
An industry leader in corporate domain management, Shane Layman works closely with some of the world’s most recognizable corporations to help protect and manage their brand names online. This positions him at a unique crossroads where domain name governance and policy, brand protection, and end user trends collide.
January 15, 2026
