New gTLDs, Same Old Problem: Standing Out in the Domain Market
Launching a new TLD in the next gTLD round? Learn why digital identity infrastructure, not just branding, may be the key to long-term registrations and relevance.
April 1, 2026
The Web3 Digital Identity Rush: Progress, Friction, and What to Look For in a Solution
With Web3 identity solutions rapidly evolving, understanding friction points and design choices is key to building systems that truly work for registries and users.
March 19, 2026
Web3 Ads Still Lead to Web2 Domains- And That’s the Point
If Web3 is the future, why do Web3 ads send you to Web2 domains? The answer reveals a critical truth about discoverability on the modern internet.
March 10, 2026
The Misunderstood Relationship Between Crypto and Web3
Is Web3 just crypto? Not quite. Discover why cryptocurrency is only one application of blockchain technology and how Web3 is redefining ownership, participation, and digital identity.
February 25, 2026
Fractionaliztion: A New Take on Premium Domains
What happens to premium domains when they shift from single owners to multiple owners verified on chain?
February 17, 2026
Registrars Are the Gateway to Digital Identity
Discover why domain registrars are uniquely positioned to be the gateway for digital identity.
February 12, 2026
Introducing “The .locker Room,” Where Domains Meet Web3
There’s a lot happening in the intersection of domains and Web3, and we know it can be overwhelming. That’s why .locker is launching The .locker Room, our brand-new YouTube series about domains, digital identity, and Web3.
February 5, 2026
