ENS: Expanding the Internet’s Namespace into Web3
From recent appearances at ICANN in Prague and Dublin, to strategic partnerships and real-world integrations like .locker, ENS is proving that Web3 naming doesn’t replace the traditional internet- it expands it.
December 17, 2025
The Necessary Convergence: Why Web3 Digital Identity Must Anchor to the Global Domain Name System
Achieving enterprise level and consumer growth in Web3 hinges not simply on advancing blockchain efficiency, but on the implementation of a seamless and unified digital identity framework utilizing the Domain Name System (DNS).
December 16, 2025
Future-Proofing gTLDs with Minting as a Service
MaaS enables registries to extend their TLDs beyond traditional DNS and into blockchain-based naming systems BNS and ENS, unlocking new utility, new revenue models, and a path to long-term differentiation without sacrificing the stability of the existing Web2 ecosystem.
December 10, 2025
How .locker is Driving Real World Adoption: The Acupuncturist Case Study
One of the newest examples of how .locker bridges Web2 and Web3 doesn't come from a tech startup or a crypto-native company; instead, it originates with an old-school acupuncture practice.
November 20, 2025
Building the Internet’s Next Chapter: Reflections from ICANN84 and NamesCon
October was a whirlwind for .locker: two back-to-back events, two continents, and countless meaningful conversations that will shape the future of digital identity and the domain name industry.
November 13, 2025
What End-User Marketing Means for the Next Wave Web3 of TLDs
Web3 offers a new frontier for domain registrars, where domain names will be expected to be interoperable with blockchain technology. We are on the cusp of mass adoption of Web3, and the way we market domain names will look very different from the last TLD expansion.
October 29, 2025
