NameSilo: Unlocking Web3 with DARE

The Digital Asset Reward Engine (DARE) is shaking things up in the domain world. Here’s how it works: when someone registers a .locker domain and claims their Web3 digital identity, they get $5 in Bitcoin sent straight to their digital wallet. It’s a fresh spin on domain promotions and a big step toward making blockchain part of everyday internet use.

The first to jump on board is NameSilo. Since early 2025, they’ve been all-in on bridging the gap between the traditional web (Web2) and the new decentralized web (Web3). Instead of the usual discounts or free trials that most registrars hand out, NameSilo saw DARE as a smarter way to help customers dip their toes into Web3. As their CMO, Endrit Muca, put it: “DARE lowers the learning barrier for new registrants and demystifies the world of cryptocurrency, including how easy it is to link your domain name to your crypto wallet.”

So why is NameSilo so excited about Web3? Because the way we use domains is changing. Muca predicts that, “I expect we will see more registrants creating hybrid identities online using their domains. Domain names will become verifiable identity anchors, and ‘Sign in with your domain name’ will become an option across most websites, much like email and OAuth are commonplace today.” 

And this is where .locker comes in. Thanks to the DARE promotion, NameSilo customers aren’t just buying a domain. They’re unlocking a piece of the Web3 future. It’s attracting a new wave of tech-savvy users, boosting renewals, and giving registrars a fresh way to stand out in a crowded market. NameSilo appreciate’s DARE’s potential for differentiation without margin compression. This combined with NameSilo’s predicted increase in conversion and retention rates for .locker creates a one-of-a-kind promotion for the domain name industry.

The bottom line: DARE and .locker are redefining what it means to own a domain name. Instead of a static web address, your domain can now be your gateway to the decentralized web- and you even get Bitcoin for joining in.